Media Connections Supervisor

Fahlgren Mortine | Columbus, Ohio | October 2022 - Present

• Actively leads the development, execution and implementation of strategic multi-channel media programs for advertisers across higher education, travel, utility and consumer goods verticals

• Oversee financial management of over $3M in advertising spend across more than 30 campaigns in 2022

• Regularly review campaign performance and identify opportunities for optimization or improvement

• Engage various support staff and internal teams to facilitate client/campaign needs

Senior Media Connections Planner

Fahlgren Mortine | Columbus, Ohio | April 2021 - October 2022

• Support client relationships by developing strategic recommendations and pursuing innovative solutions

• Provide thought leadership and education to both clients and internal audiences

• Utilize research tools to provide customer and competitive insight and recommendation

• Accurately produce, optimize and maintain multi-channel programs while delivering key insights based on campaign data

Senior Media Buyer/Planner

Caesars Entertainment | Columbus, Ohio | October 2020 - April 2021

• Develop the media planning and buying strategy across traditional and digital media channels for six casino/hotel properties

• Oversee creative trafficking and development process and communications for all mediums between stakeholders and internal teams to establish deadlines and ensure on-time media activations

• Compile reporting for media analysis and develop campaign recommendations to support optimal performance aligning with stakeholder goals and objectives, including spend, shift or strategy adjustments between channels or vendors

Senior Interactive Marketing Manager

Caesars Entertainment | Columbus, Ohio | August 2016 - October 2020

• Responsible for annual strategies and audience goals, budget development, digital marketing channel management, campaign optimization and analytics reporting for ten casino properties across five states

• Coordinate and communicate digital media budgets and strategies to external media agencies

• Facilitate on-property implementation and execution of digital media initiatives for email marketing, social media, interactive media, website development, online reputation management and third-party tools and services

Digital Marketing Manager

Eldorado Gaming Scioto Downs | Columbus, Ohio | August 2016 - October 2020

• Develop, manage, and evaluate digital marketing strategies to align with company goals

• Ensure all digital communications are consistent with company branding and communications guidelines, and are compliant with company rules and regulations

• Collaborate with Marketing team to integrate traditional marketing and PR efforts with community building, promotion, and online campaigns

Master of Business Administration

Business Analytics

2019 | Ohio University | Athens, Ohio

Bachelor of Business Administration

Marketing

2012 | Ohio University | Athens, Ohio

Certifications

• Lean Six Sigma: Green Belt, Yellow Belt

• Six Sigma: White Belt

• Google: Google Analytics/GAIQ, Google Campaign Manager, AdWords - Display, Mobile, Video

• HubSpot: Content Marketing, Social Media, Digital Marketing

• Hootsuite: Social Marketing, Advanced Social Advertising, Hootsuite Platform

• SEMRush

Softwares/Programs

• Windows OS, Mac OS, Google Suite (Docs, Sheets, Slides), MS Office Suite (Excel, Word, Powerpoint, etc), Zoom, MS Teams, Slack, Google Campaign Manager (DCM), Google Data (Looker) Studio, Google Analytics, Google AdWords, Meta Business Manager, Meta Ads Manager, Pinterest Business, LinkedIn Campaign Manager, HootSuite, Strata, MRI Simmons, Kantar/Vivvix, Advantage, Canva, AudioGo, Spotify Advertising, Google My Business, Drupal, WordPress

Technical Skills

• Media planning, media buying, strategy development, financial planning, financial management, ad operations, media trafficking, campaign execution, media performance optimization, asset specifications matrix, broadcast buying, consumer research, audience segmentation, creative development, social media publishing, performance reporting and analysis, content strategy, online presence audit, social media audit, organic social media strategy, paid search strategy, process development and standardization, internal education and coaching, audience retargeting, CRM list targeting, international and domestic targeting, UTM tracking

Professional Skills

• Accountability, coaching, project management analytical skills, creativity, polite, cooperation, reliability, willingness to help others, respectfulness, collaboration, self-awareness, empathy, initiative, trustworthy, sympathy, plan creation, attention to detail, punctuality, dependable, adaptability, proactive, critical thinking, perceptive, self-starter, independent, team player, desire to achieve, commitment to goals, ambitious, willing to grow and change, problem solving, risk management, innovative, analysis, data understanding and interpretation, decision making, research and segmentation, learning agility, self-motivation, honesty, principled, trustworthy, ethical, public speaking, organization and planning, ideation, effective communication

• Industries/Verticals: Casino/Hospitality, Travel/Tourism, Higher Education, Utility, B2B

• Excellent-rated team member performance

• Improved blended paid media E/R performance 185% 

• Assisted in increasing online social engagement 253% YoY and audience growth 130% YoY

• Subject Matter Expert in Social Media Platforms